now that CoverGirl has announced that James is its first male CoverGirl. But I think CoverGirl also hopes that this means more men will wear and buy makeup. All rights reserved. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. she wrote on Instagram. Follow Facebook.com/CosmoBeauty. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. Who needs rainbow highlight when you have this? Its only 12 and today has already been so crazy. The transformation will take your breath away. Beyond fear, beyond anger. "Just wrapped another great CoverGirl shoot. . On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. "If you put [on] just a little, it will enhance the beauty of your eyes.". Tea. Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. It has to stop. At the age of 17, Charles is breaking boundaries and doing it in style. All the Weird Areas You Can Get Injectables. Start here with our favorite contouring palettes for highlighting and sculpting. Easy, breezy, beautiful CoverBoy? coverboy makeup name change. The model also addressed men profiting off her body. Hmmm well that joke is ruined, but who cares! But never has it featured a man. Ad Choices. or call us at 1-617-450-2300. We can't let our kids get brainwashed like this," Benham said. Select stories from the Monitor that empower and uplift. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. #COVERGIRLJames! On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. To enjoy our website, you'll need to enable JavaScript in your web browser. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). Nor is it the brands first attempt at breaking down barriers. A weekly update on music, movies, cultural trends, and education solutions. "When she asked me to collaborate, I thought, Absolutely.". In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. In the week since, he lost millions of . His skin and makeup are as flawless as you'd think. new eczema treatment 2022 australia . A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. But will more men follow his lead? 2023 BDG Media, Inc. All rights reserved. We Charles is an aspiring makeup artist from New York, who has amassed more . Use of this site constitutes acceptance of our See the entire range of limited-edition, face, eye, and lip products below. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. by blastPRO Mascara. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. Sometimes the world is a beautiful place. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. Your subscription to When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Or feet. "I went from coloring books to my face. Who is the 17-year-old YouTuber? James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Business, Economics, and Finance. Real news, real hope. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. Were seen as being global, fair, insightful, and perhaps a bit too earnest. 2022 Galvanized Media. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . On Tuesday, the makeup brand announced . Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. retailers. I love being extra pic.twitter.com/7Qu1yu8U2P. contact customer service If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Were the bran muffin of journalism. This article includes content provided by Instagram. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. Her hair was brighter than the red carpet. R.I.P. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. A religious liberty newsletter that is a must-read for people of faith. I love being extra pic.twitter.com/7Qu1yu8U2P. coverboy makeup name change. logged you out. Sep 12, 2019. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. James Charles is no exception," the beauty brand said in a release. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. Vote for your favorite beauty products now! Did You Hear "Did You Lotion" Growing Up? Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. Covergirl. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. Take our 'parent company' quiz! Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. Are gender roles relaxing inthe world of makeup? What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. "I'm aware of the other drag artists with makeup lines . Stay informed about the latest scientific discoveries & breakthroughs. Use of this site constitutes acceptance of our SPOILER, I looked sickening. By subscribing to this BDG newsletter, you agree to our. We know that theres been an increased awareness of queer and trans people in our popular consciousness. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. It's fun to play with the trends, but you want to keep going back to the classics. Is Skin Cycling the Secret to Better Skin? Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. 28,431 views Sep 27, 2019 Does Coverboy cover boy? The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. Don't just take my word for it though. "Everything in life is balance. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. You can renew your subscription or continue to use the site without a It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. We are trying out Willam's new line of makeup Coverboy. That just means more revenue for them.. "This type of nonsense has got to be called out. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Got ten of 'em.". So why now? There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. An update on major political events, candidates, and parties twice a week. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. Goldie is a golden base with green undertones and holographic glitter. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. retailers. And we shall see what I would look like if I suddenly sprouted blue eyelashes. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. This content is imported from twitter. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Your session to The Christian "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Were run by a church, but were not only for church members and were not about converting people. "We were always cheering each other on from the sidelines." CoverGirl has announced its first ever CoverBoy. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line unless you renew or James Charles at Gucci's Met Gala after-party on May 6. I think thats a part of the story here, too.. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. I can be confident with bare skin and with a full face, he told the magazine. ", "We instantly became friends," Roncal says of their meeting and longterm bond. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Do whatever makes you happy." Evan Ross Katz. Get ready for some exciting news. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. The TikTok-Viral Dyson Airwrap Is Back in Stock! "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. Monitor journalism changes lives because we open that too-small box that most people think they live in. GET THEM HERE! I just finished up my glitter testers, too, so Im glad were releasing soon. I love being extra pic.twitter.com/7Qu1yu8U2P. Get stories that empower and uplift daily. You do you, yknow?". Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. I purchased a glitter and a .more. I could look at this all day long and not get bored. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. Im still confident as a boy and I will always be a boy. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. This message will appear once per week The Mally. Original reporting and incisive analysis, direct from the Guardian every morning. After DragCon, COVERBOY will be available on shopcoverboy.com. 2023 Cond Nast. User Agreement and Privacy Policy and Cookie Statement and Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. "James Charles is no exception. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. You may be able to find the same content in another format, or you may be able to find more information, at their web site. James, who first earned. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. "Their main target is to eliminate any and all moral standards. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . CoverGirl announced its newest spokesperson is actually a cover boy. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. "Hopefully, itll also help my beard not shine through." The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. According to Huffington Post, it was only a year ago that Charles started his Instagram page. Latest book reviews, author interviews, and reading trends. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. A selection of the most viewed stories this week on the Monitor's website. "Just fingers. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". "James Charles is no exception. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. If you need help purchasing a product directly from Allure, go to our FAQ. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Its basically the same thing," Willam tells Elite Daily. Gem is . It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Sometimes, we call things boring simply because they lie outside the box we are currently in.. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." improve functionality and performance.
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