Here for the Music. Interestingly, are .. So how do they do it? K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. K-pop fans are now even making fan videos about Anonymous itself. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. You need a Statista Account for unlimited access. They run fan sites, create self-designed band merchandise and produce. Of course, there were a. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). A Medium publication sharing concepts, ideas and codes. Then you can access your favorite statistics via the star in the header. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. How old are K-pop fans? Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. A paid subscription is required for full access. to incorporate the statistic into your presentation at any time. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. You can also find the Tableau Public visualization dashboard I've created to support this article. As a Premium user you get access to background information and details about the release of this statistic. [Online]. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Japan, the second largest music market after the United States, has a massive K-Pop following. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. Statista. 7) when looking at Instagram Followers. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. There are also historical and economic ties with the region. However, Africa is completely ignored in the discussion. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. to incorporate the statistic into your presentation at any time. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Figure 7: How long have you been a K-pop fan? As a Premium user you get access to the detailed source references and background information about this statistic. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. There are also historical and economic ties with the region. Male idol groups are usually like 95%+ women. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. To use individual functions (e.g., mark statistics as favourites, set Spanish tracks and collaborated with local artists. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). Made by: sunshinejoonie. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Audiences who are 45-54 years old make up 7% of traffic to the site. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Profit from the additional features of your individual account. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. However, EXO was shown to have the highest percentage of males (9.3%). Finally, audiences who are 55 years old and above make up 2% of site traffic. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. can someone list what groups on the list? Success! Dec 28, 2020. allkpop is a registered trademark of 6Theory Media, LLC. [Online]. . This statistic is not included in your account. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Please do not hesitate to contact me. You need at least a Starter Account to use this feature. The K-Pop wave has been well documented in the United States. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." The reason is that fangirls are loyal, passionate and more willing to pay. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. 75 1 When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. account. Because most of kpop fans are tweens and teens. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. You can find all of the codes I used in this project here. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. For years, Beliebers stood above all other fan armies on social media. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. K-pop is a genre of South Korean popular music. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. Tentu, hal ini belum bisa dikonfirmasi. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Engagement performance compares an artist's performance to other artists who have the same reach. There are of course male fans, but male fans virtually avoid male idol groups. In the past week, they sawover 24million, more than 14,000 times what's expected. just 24% belonged to that demographic when tickets to the Map of . We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. statistic alerts) please log in with your personal account. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Idols are usually young. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Please create an employee account to be able to mark statistics as favorites. First thing first, well see the demography of the surveys respondents. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. If you are an admin, please authenticate by logging in again. Lalu, benarkah fans Kpop terbesar ada di Indonesia? name in many more countries and that they will gradually continue rising even higher," CJ wrote. "BTS always seem to do better and better after each comeback, especially on the charts. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. K-pop fan activism within the BLM movement emerges from this broader history. ?Click to watch my newest video!https://www.youtube.com/. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. As the K-pop fandom's political organization becomes even more mainstream,. This is consistent across both Instagram Followers and YouTube Views. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. rollingstoneindia.com/art-korean-music-videos/. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Even some of the adults are just annoying because they like to argue about everything. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. In the past week, they sawover 24million, more than 14,000 times what's expected. Mamamoo arent on that list, but I know they have more female listeners too. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. "Popularity of South Korean pop music (K-pop) in the United States in 2019." As soon as this statistic is updated, you will immediately be notified via e-mail. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Your home for data science. Youve successfully signed in. You can also find the Tableau Public visualization dashboard Ive created to support this article. Currently, you are using a shared account. Following them, there are 35% of the respondents believe K-pop is time-consuming. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Chart. Hope it can give you helpful insights or interesting facts about K-pop. Would love your thoughts, please comment. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Fans recently crowdfunded around 3 million baht (around $95,000) to . With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . (Fans voted by tweeting the hashtag #BTSBBMAs. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Korean Foundation for International Cultural Exchange. First was the young, diverse, and digitally native Generation Z coming of age. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. From new album releases to concert coverage, our site has it all. Yet K-Pop has made great strides in bridging the cultural divide. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. 19, 2017, in Los Angeles. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Here, Im using Python as the programming language. Discover the latest in K-pop music, news, and culture at KPOPSource.com. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. We also offer combined rates with MusicThinkTank. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. That is about 15,000 more than expected for an artist with her 85 million followers. Top Asian Cities for K-Pop Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Following the US, there are 31 respondents from Europe and 28 from Canada. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. The Western Hemisphere: K-Pop Consumption and Engagement. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. You can only download this statistic as a Premium user. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. There are 240 respondents in this survey with 140 of them come from the US. Korean Foundation for International Cultural Exchange. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Participation is voluntary and all information is confidential. But there are two acts, both K-pop, who leave the rest in the dust. i can't read korean Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. All Rights Reserved. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. You only have access to basic statistics. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. (Normal here means they fall between the two red outer lines in the graph above.) But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. As a Premium user you get access to background information and details about the release of this statistic. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. It's easy! K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. They appoint South Korean stars as brand ambassadors . Opinions expressed by Forbes Contributors are their own. JavaScript is disabled. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. These trends are unsurprising for several reasons. compared tothe number of followers that artist has. Create an account on our community. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place.
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