what happened to viathon bikes

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Calling all PB keyboard warriors: to the watch forums! Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. REI bikes are made by the largest manufacturer in the industry, Giant. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. Walmart thinks so, and the retail juggernaut is betting its customers do too. Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. There is very little flex since your BB is both on the swingarm and the front triangle. Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. Also if you make that thing for many years, it further amortizes the investment. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. here is a whole range of styles with bikes for children all the way up through adults. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. Things have moved on. has lg fixed their compressor issues 2020. For less. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. In Europe there's this large French sports goods chain called Decathlon. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter. according to industry analyst Jay Townley. Cue the cheap-crap jokes. Thats a challenge. Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). Filter bikes by year, weight, components, price, and performance. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. He wants to grow the brand slowly but steadily. It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. not bad at all. To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. Hopefully the forks won't be on backwards. (The Walmart connection can be found only on the sites copyright line.) Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. bicycles He employs six engineers and designers at his Toronto-based studio. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. But the bikes are neither crap nor cheap. Returns only available to original purchaser. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. Many people are the same, I guess the rebranding isn't for nothing. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Maybe they could pump out some sultans for turner? We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. bicycling All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. I'll be honest if I ever worried about someone thinking less of me for buying a bike at Walmart I'd probably leave the bike wherever I was and get out of the hobby. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. Order today! Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? They don't know from Canyon et al. Maybe in this specialist market they've done a better job. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item Not that Viathon is going mass-market anytime soon. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. And every single article, including this one, focuses on the Walmart ownership. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. @I wonder how many ZX-6rs are produced and sold. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. Viathon equips the M.1 with two clever features that challenge the common definition of an elite cross-country bike. Compare that to a top end World Cup dh bike at around 10-15k. And no im not interested in your bicycle either. As mentioned, this is the lowest-cost complete bike in Viathon's G.1 range, but that doesn't mean the parts are low-cost. You could get a 450 for the same as a well optioned V10. Like was stated, much of the pricing for this sport is utterly absurd. But like you say: prices and perceptions of value vary. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . The parts kits feature quality components from premium suppliers. The frame costs just the same as a TCR frame, without the TCR reputation. First, this hardtail gets more than just the usual 100mm-travel fork. The impetus for the brand was therefore personal, not corporate. Picked up a fishing pole and Razor scooter for my kid there recently. Certainly Viathon's not to that point yet, but time will tell. FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. I mean, they still have to make the same deals with sram, rockshox, shimano etc. The Bike Forum. Not everybody has great trail access, but almost everybody has access to dirt roads.. Crickets. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. A few things are apparent with Viathon. Very glad for your fair judgement and perspective. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. It appears the newswas first mentioned in a Pinkbike story. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. For the last update and a link to the introductions, Click Here. You can buy the same frames on aliexpress for under $300, or if you're more risk-adverse you can buy them through this guy: Perhaps we'll see a revolution that surfing seems to be having. It is aimed squarely at millennials and digital natives. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. I have noted that we are not the only ones saying this, for what it is worth. We got bills to pay and we work our asses off for you ya jergoffs. Its a one-man Canyon, with Spinhirne-Martin sitting at his computer in San Bruno, California, bolting on expertise when he needs it. @roma258: It's a catch 22. Turner Tech The G.1 is the direct-to-consumer brand's competitively priced gravel bike. And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. Its to do with the fact that you can get 200kg of world rounding desert crossing Yamaha Tenere T7 2019 for less than a lot of mtbs now. bike brands don't make as much as you think per unit. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. "With Walmart's reach, we will create an awareness of the brand.". No mention of gearing. Good, we need more of this competition. That said, the lineup doesn't make sense. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. There is certainly a fair amount of seat post extension to work with there., explained Andy T. Hes right too. Refunds can only be issued to your original payment method. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). The impetus for Viathon didnt come from Tom and Steuart Walton, avid riders, Walmart heirs responsible for the trail network in Bentonville, Ark., and investors in Rapha and Allied Cycle Works. Sales are via the brands website, and this does not feature the Walmart name in the about us section. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Someone asked above how can they sell for this much cheaper? bicycles Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. REI Co-op bikes are worth a look for most cyclists. Dave Rome Apr 2020. what happened to viathon bikes. Little info you may want to know about the Waltons. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. Kudos to them, but that story stretches back some 15 years and is still far from over. Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. I just pay the numbers. Are bike shopsscary, elitist, and unwelcoming? The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. The website has no we-can-offer-keenest-prices-because-were-Walmart spiel. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. Damn. 250? So how much cheaper are these complete builds? Manufacturing costs vary inversely with manufacturing rate. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). Or on the other hand, that lower price may be just the ticket to smooth out the ride. By James Smurthwaite bicycle Quan was with Cervelo from 2004 to 2008. Which raises the question who is the brand aiming to reach? It doesnt have to adapt to the future, it is the future. Or assembled in store by Walmart employees???? Viathon Bikes - Walmart.com. Explore, search and compare thousands of the world's best mountain bikes here on Mountain Bike Database. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. That bit of information, incidentally, is not something youll find on Viathons website. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. Blog postings are outsourced to cycling journalist Aaron Gulley. I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. bikes 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. Brand manager Zack Spinhirne-Martin doesnt see it that way. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. Walmart hopes its own expensive bike will be proof of concept to attract mainstream brands to that marketplace brands that previously opted out, like Evil and Niner, which are both sold at Walmart-owned Moosejaw.com. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. We don't need a review. machines ect. Now with over twenty years under our belt we know more than ever how important the ride really is. $$$ Outdoor & Sporting Goods Company Privacy Policy Photos See all Videos See all 0:11 ($1k frame only pricing). On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. The Viathon Lineup. It's not the products: a three-frame range of MTBs, and gravel and road bikes. But Walmart. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. The bikes are clean and simple, classy but without any fanfare. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Right. best army base in germany is dr abraham wagner married is dr abraham wagner married Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. Walmart will sell bikes under this brand soon with price tags up to $6,000. The brand is starting with three models . Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. Does REI make their own bikes? I wouldn't ever recommend this bike to someone getting into the sport, because in my biased opinion xc geometry is not a good starting point and the price is simply too high. Maybe. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. Cue the cheap-crap jokes. Bikes. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. (if they care about value, they'll go YT or Canyon, etc.). At these prices you can buy if for the components and off the frame. viAtHOntM is a systemic product. Press J to jump to the feed. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. tony dokoupil ex wife the bachelorette. The simple answer is: because it can. In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. Shoppers will have four build choices per model.

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